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The quick rise of Artificial Intelligence – it impacts Nearly all the things, past not least PR & Comms. But which marketing campaign, which task actually makes use of AI in conversation in a way that goes outside of the sound, the hoopla, the same old? In this particular category the EEA honours a winner who is paving how for all of us in making use of AI in Comms.
ACCIONA, a global renewable Strength and infrastructure group, wanted a worldwide concept to convey our pleasure concerning the prospective of renewable energy, so we crafted a 100% EcoPowered auto which became the very first electric powered car or truck to participate and comprehensive the Dakar rally in 2017. The media method centered on real-time communications through the job's owned media channels.
The marketing campaign “PSIhaveMS” got significant awareness in social and regular medias, putting the illness to the agenda by bringing new perspectives and getting rid of stigmas.
The proprietor of Nordic Option Accommodations went on A 3-week prolonged roadtrip. The goal was to make a powerful feeling of a standard company lifestyle and inspire enthusiasm.
Within this group, the EEA celebrates PR & Comms strategies and jobs standing other than the status quo in the field or field, Which revolutionise your approach to communications.
Reflecting with a journey of advancement and Studying, It is interesting to discover how the issues we ask stay related through the years. In a lunch celebration in Brussels in 2019, I posed an issue that stayed with me.
The way to exhibit the likely of circular financial system for Finnish individuals, when promoting a completely new way of producing renewable fuel? To attain this, we presented a simple Resolution to a standard challenge by inviting Finns to donate the leftover Excess fat from their Xmas dinners to a fantastic induce.
Becoming the lover to retail, on line Market eBay is driving its digitalization. The new nearby & digital initiative enables towns to develop a existence for neighborhood retail on eBay and empowers sellers to start their on the net adventure right away.
Hearing more info the time period ‘debt selection’ helps make specific images flash right before people’s eyes. With its viral campaign ‘The debt collectors’ way’, the EOS Team hopes to counter these stereotypes.
Focusing on quality perform for larger sized consumers, We have now improved functioning efficiencies and enhanced people today productivity, while providing ground-breaking perform such as an immersive occasion for Google and a worldwide campaign for Korn Ferry.
The athletics and Way of living industry is a global multi-billion dollar behemoth. It handles all the things from key football groups to inspirational tales of human endeavour, from heathy lifestyle retail to wearable wellbeing-checking tech.
Regardless of whether It is producing new merchandise, acknowledging environmental and sustainability requirements or dealing with considerable community scrutiny when Conference important organization aims – the health & pharma business always faces demanding PR & Comms difficulties.
We created a different slogan as well as a symbol to rejoice twentieth anniversary of our Breast Cancer Crusade task, one of the most extensive and longest-winded Females’s health and fitness project in Turkey.